Today’s Writer: Online Marketing Pioneers
Marketing Writing
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If you’re a writer, you’re probably connected to social media in some way. Facebook, Twitter, LinkedIn, and other social media channels provide writers of all genres real-time access to readers, so you better be on board.
Today, you don’t have to be a best-selling author to have a following. All you need is a computer and a decent Internet connection, and you have instant access to readers all over the world. Genius, isn’t it?
Sure, you have to have an inkling of knowledge about blog platforms and hashtags, but if there’s a will…well, you know the rest. You’re reading this blog, so I know you’ve got what it takes to build your brand. But where do you start?
Online marketing
At the very least, today’s writer should have a website or a professional blog. You can use your website to market to your readers, and to communicate with editors, agents, and publishers.
With blogging platforms like WordPress and Blogger, you don’t need to have expert technical skills to create your online presence. You can customize the look and feel within the blog tool, add unique pages, list your favorite links, and more. Be sure to include an option for visitors to subscribe to your blog so they don’t miss a single post.
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If today’s writer has a blog, she probably sends out a tweet to her followers on Twitter every time she posts a new article (ah…and there are ways to automate that, too!). Hootsuite and Tweetdeck are a great tools for managing your social media marketing tools. You can see (and make updates to) your Twitter page, Facebook updates, and even your blog traffic…all on one screen.
So who is today’s writer? Today’s writer is a brand ambassador. Chief marketer. Publicist. Editor. Salesperson–all in one.
Question: If you are a writer—or want to be a writer—how are you using social media to connect to readers and build your brand?
